In Setting Up Her Latest Video Campaign On YouTube, Susan Is Faced With The Video Targeting Tab And A Myriad Of Audience Settings. What Strategy Should She Adopt To Optimize Her Campaign’s View Rates?
- Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
- Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
- Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
- Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.